Are we confused or are we deceiving ourselves with ultra-processed foods?

🔍 Only 19% of consumers realize they're eating ultra-processed foods (UPFs) daily!

Meanwhile, UPFs make up 70% of US diets! So where does the difference come from?

🕵️ Innova Market Insights revealed that 44% of people think UPFs are just fast food. Clearly, the difficulty in detecting UPFs is part of the problem.
For consumers, transparency is key:“𝑀𝑜𝑟𝑒 𝑡ℎ𝑎𝑛 ℎ𝑎𝑙𝑓 𝑜𝑓 𝑐𝑜𝑛𝑠𝑢𝑚𝑒𝑟𝑠 𝑜𝑛𝑙𝑦 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑐𝑜𝑛𝑠𝑢𝑚𝑒 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑠 𝑤ℎ𝑒𝑟𝑒 𝑡ℎ𝑒𝑦 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑 𝑡ℎ𝑒 𝑖𝑛𝑔𝑟𝑒𝑑𝑖𝑒𝑛𝑡𝑠 𝑙𝑖𝑠𝑡. 𝑅𝑒𝑑𝑢𝑐𝑖𝑛𝑔 𝑜𝑟 𝑒𝑙𝑖𝑚𝑖𝑛𝑎𝑡𝑖𝑛𝑔 𝑖𝑛𝑔𝑟𝑒𝑑𝑖𝑒𝑛𝑡𝑠 𝑠𝑒𝑒𝑛 𝑎𝑠 𝑎𝑟𝑡𝑖𝑓𝑖𝑐𝑖𝑎𝑙 𝑐𝑎𝑛 𝑎𝑙𝑠𝑜 ℎ𝑒𝑙𝑝 𝑎𝑑𝑑𝑟𝑒𝑠𝑠 𝑐𝑜𝑛𝑠𝑢𝑚𝑒𝑟 𝑐𝑜𝑛𝑐𝑒𝑟𝑛𝑠 𝑎𝑏𝑜𝑢𝑡 𝑢𝑙𝑡𝑟𝑎-𝑝𝑟𝑜𝑐𝑒𝑠𝑠𝑒𝑑 𝑓𝑜𝑜𝑑𝑠” said Lu Ann Williams from Innova Market Insights.

🚨 The good news? Over half of Gen Z and Millennials, and over 60% of Gen X and Boomers, agree that a scoring system for UPFs would be a game-changer.

Luckily, that's what we do at GoCoCo: we score food against both ultra-processing and nutrient profile ;) Download it now and start your journey towards a healthier lifestyle!

Article: 🔗 https://www.foodingredientsfirst.com/news/ift-first-2024-innova-market-insights-finds-us-consumers-confused-by-ultra-processed-foods.html

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