Spoiler alert: it's not good news (for some).
How we think it will go :
1. A growth increase is predicted for UPFs
2. Markets grow if people buy, and when you buy food, especially long shelf-life UPFs, you eat them: NOT good news for us people nor for public health budgets ๐
Luckily, in countries like the US, the GoCoCo app can help find your way:
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scan food barcodes and check their global health score (including WHO + ultra-processing + nutritional criteria)
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switch to a healthier alternative if relevant
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browse through healthy food options and recipes
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learn with our lessons on a wide range of topics
Technavio's market analysis: ๐ https://www.technavio.com/report/ultra-processed-food-market-industry-analysis
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