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๐ก Amongst ๐ ๐๐ก๐ฌ interesting findings, we have picked 3 highlights demonstrating how ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ๐ ๐๐๐ฟ๐๐ด๐ด๐น๐ฒ ๐๐ผ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐๐ฒ๐ฑ ๐ณ๐ผ๐ผ๐ฑ and the importance of which:
(1๏ธ) "Most Europeans believe that UPF contribute to obesity, diabetes and other lifestyle-related health issues (๐ฒ๐ณ%) and that they will cause health issues later in life (๐ฒ๐ฑ%)" - that's the relatively good news, one assumes "informed choice".
(2๏ธ) ย [only] ๐ฒ๐ญ% identified energy beverages as ultra-processed... and the is the category with the most (๐ฒ๐ญ%!) correct identification. ๐ฐ๐ญ% believe raw eggs are processed...
(3๏ธ) It gets worse: "Young Europeans (18-34) are more likely than older Europeans (35-54 and 55+) to say that they eat UPF on a daily basis." so the trend does not seem promising for future generations.
๐ Full study here.
โWhile there are potential areas of lack of consensus on UPF definition, a large majority are clear calls, and it seems they are not always properly identified by consumers.
Side note: this is a blatant demonstration of how far out of touch we (especially city folks) have grown from the farming & agriculture industry.
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Beyond this, to a large extent the UPF definition debate is down to the fact that ๐ก๐ข๐ฉ๐ ๐ฐ๐ฎ๐๐ฒ๐ด๐ผ๐ฟ๐ ๐ฎ๐น๐ผ๐ป๐ฒ ๐ผ๐ฟ "๐ต๐ถ๐ด๐ต ๐ถ๐ป" ๐ป๐๐๐ฟ๐ถ๐ฒ๐ป๐ ๐ฎ๐น๐ฒ๐ฟ๐๐ ๐ฎ๐น๐ผ๐ป๐ฒ ๐ฎ๐ฟ๐ฒ ๐ถ๐ป๐๐๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐. This is why the GoCoCo scoring system uses a combination of 3 criteria:
(i) WHO
(ii) NOVA
(iii) Chilean "high in" labeling.
It's by no means binary, so we built it on a scale.
๐ Learn more here.
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๐ฌ Feel free to comment, agree, disagree, provide further details on these topics here.
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